The Psychology Of Makeup: Why Women Wear It

As time goes on, most of us begin to settle in our ways when it comes to makeup. We develop routines, must-have products, and what we consider to be "essentials." While some women prefer to be completely natural and wear no makeup at all, others will not leave the house without a bit of mascara or their favorite lipstick, and others goe even further and have permanent makeup, so they effectively wake up with makeup!

Feeling Attractive

Many women feel that wearing makeup makes them more attractive, and they often feel more confident while wearing it. In fact, according to Psychology Today, a 2016 study revealed that, on average, men were more likely to approach women who were wearing makeup as opposed to those who were not.